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LEADER 01298cam a2200361 a 4500

001 ocm13524621;

005 20141212083737.0;

008 860416s1987 nyua b 001 0 eng ;

010 a| 86008503;

020 a| 002421910X;

020 a| 0029468108 (international ed.);

035 a| (Sirsi) o13524621;

035 a| (OCoLC)13524621;

049 a| EREE;

050 00 a| HF5415.2b| .T83 1987;

082 0 a| 658.8/32| 19;

100 1 a| Tull, Donald S.=| ^A74768;

245 10 a| Marketing research :b| measurement and method : a text with cases /c| Donald S. Tull and Del I. Hawkins.;

250 a| 4th ed.;

300 a| xvi, 845 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and indexes.;

650 0 a| Marketing research.=| ^A17167;

650 0 a| Marketing researchv| Case studies.=| ^A1005305;

700 1 a| Hawkins, Del I.=| ^A551323;

919 a| BOOK;

596 a| 1;

998 a| 395658;

999 a| HF5415.2 .T83 1987w| LCc| 1i| 30372005943110d| 5/6/2009e| 9/3/2002f| 3/27/2009g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 9/20/1991x| BOOKz| JSTACKSo| .STAFF. 0;

Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.

Author/creator	Tull, Donald S.
Other author	Hawkins, Del I.
Format	Book
Edition	4th ed.
Publication Info	New York : Macmillan Pub. Co. ; London : Collier Macmillan, ©1987.
Description	xvi, 845 pages : illustrations ; 24 cm
Subjects	Marketing research. Marketing research--Case studies.

Bibliography note	Includes bibliographical references and indexes.
LCCN	86008503
ISBN	002421910X
ISBN	0029468108 (international ed.)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.2 .T83 1987	✔ Available	Place Hold

Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.

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