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001 ocm21483792;

005 20141212083448.0;

008 900412s1990 ilua b 000 0 eng ;

010 a| 90036688;

020 a| 0877572100;

035 a| (Sirsi) o21483792;

035 a| (OCoLC)21483792;

040 a| DLCc| DLCd| EREd| UtOrBLW;

043 a| n-us---;

049 a| EREE;

050 00 a| HF5415.2b| .P6 1990;

082 00 a| 658.8/3/09732| 20;

245 04 a| The Politz papers :b| science and truth in marketing research /c| edited by Hugh S. Hardy ; with a foreword by Darrel B. Lucas and with additional notes by W. Edwards Deming.;

260 a| Chicago, Ill. :b| American Marketing Association,c| 1990.;

300 a| xvii, 351 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references.;

600 10 a| Politz, Alfred,d| -1982.=| ^A273067;

650 0 a| Marketing researchz| United Statesx| History.=| ^A1022959;

700 1 a| Hardy, Hugh S.,d| 1924-=| ^A273068;

700 1 a| Deming, W. Edwardsq| (William Edwards),d| 1900-1993.=| ^A27907;

919 a| BOOK;

596 a| 1;

998 a| 393131;

999 a| HF5415.2.P6 1990w| LCc| 1i| 30372005919920d| 5/6/2009e| 11/1/1999f| 3/27/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 8/29/1991x| BOOKz| JSTACKSo| .STAFF. 0;

The Politz papers : science and truth in marketing research / edited by Hugh S. Hardy ; with a foreword by Darrel B. Lucas and with additional notes by W. Edwards Deming.

Other author	Hardy, Hugh S., 1924-
Other author	Deming, W. Edwards (William Edwards), 1900-1993.
Format	Book
Publication Info	Chicago, Ill. : American Marketing Association, 1990.
Description	xvii, 351 pages : illustrations ; 24 cm
Subjects	Politz, Alfred, -1982. Marketing research--United States. --History. Advertising--Research. --United States. --History.

Bibliography note	Includes bibliographical references.
LCCN	90036688
ISBN	0877572100

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.2.P6 1990	✔ Available	Place Hold

The Politz papers : science and truth in marketing research / edited by Hugh S. Hardy ; with a foreword by Darrel B. Lucas and with additional notes by W. Edwards Deming.

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