The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler.
| Author/creator | Harris, Thomas L., 1931- |
| Format | Book |
| Publication Info | New York : Wiley, ©1991. |
| Description | xiv, 306 pages : illustrations ; 24 cm. |
| Subjects |
| Series | Wiley series on business strategy Wiley series on business strategy. ^A238048 |
| Bibliography note | Includes bibliographical references (p. 298-299) and index. |
| LCCN | 90041327 |
| ISBN | 0471618853 : |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD59 .H276 1991 | ✔ Available | Place Hold |