ECU Libraries Catalog

Advertising in America; the consumer view / [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.

Author/creator Bauer, Raymond Augustine, 1916-1977
Format Book and Print
Publication InfoBoston : Division of Research, Graduate School of Business Administration, Harvard University, 1968.
Descriptionxxvi, 473 pages ; 21 cm
Other author/creatorGreyser, Stephen A.
Other author/creatorKanter, Donald L. (Donald Lucky), 1925-
Other author/creatorWeilbacher, William M.
Other author/creatorAmerican Association of Advertising Agencies.
Other author/creatorHarvard University. Graduate School of Business Administration. Division of Research.
General note"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."
Bibliography noteBibliographical footnotes.
LCCN 68018720

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HF5822.B335 ✔ Available Place Hold

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