Advertising in America; the consumer view / [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.
| Author/creator |
Bauer, Raymond Augustine, 1916-1977 |
| Format | Book and Print |
| Publication Info | Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1968. |
| Description | xxvi, 473 pages ; 21 cm |
| Subject(s) |
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| Other author/creator | Greyser, Stephen A. |
| Other author/creator | Kanter, Donald L. (Donald Lucky), 1925- |
| Other author/creator | Weilbacher, William M. |
| Other author/creator | American Association of Advertising Agencies. |
| Other author/creator | Harvard University. Graduate School of Business Administration. Division of Research. |
| General note | "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising." |
| Bibliography note | Bibliographical footnotes. |
| LCCN | 68018720 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5822.B335 | ✔ Available | Place Hold |