Tools

LEADER 01611nam a2200397Ii 4500

001 ocn930026383;

003 OCoLC;

005 20160202100029.0;

008 151120s2015 txu bf 001 0 eng d;

020 a| 9781514321843 (soft cover);

020 a| 151432184X (soft cover);

035 a| (Sirsi) o930026383;

035 a| (OCoLC)930026383;

049 a| EREE;

090 a| HF5415.3b| .B785 2015;

100 1 a| Bruner, Gordon C.,d| 1954-=| ^A489983;

245 10 a| Marketing scales handbook :b| multi-item measures for consumer insight research, volume 7 /c| Gordon C. Bruner II.;

250 a| Print edition.;

264 1 a| Fort Worth, Texas USA :b| CBGII Productions, LLC,c| [2015];

300 a| xix, 580 pages ;c| 24 cm;

336 a| textb| txt2| rdacontent;

337 a| unmediatedb| n2| rdamedia;

338 a| volumeb| nc2| rdacarrier;

504 a| Includes bibliographical references and indexes.;

650 0 a| Marketing researchx| Statistical methodsv| Handbooks, manuals, etc.=| ^A1005307;

650 0 a| Scaling (Social sciences)v| Handbooks, manuals, etc.=| ^A12810;

650 7 a| Marketing researchx| Statistical methods.2| fast0| (OCoLC)fst01010301;

650 7 a| Scaling (Social sciences)2| fast0| (OCoLC)fst01106335;

655 7 a| Handbooks and manuals.2| fast0| (OCoLC)fst01423877;

949 a| HF5415.3 .B785 2015h| joyner48i| 30372016810563o| jjlm;

994 a| C0b| ERE;

596 a| 1;

998 a| 3837760;

999 a| HF5415.3 .B785 2015w| LCc| 1i| 30372016810563d| 3/6/2023e| 12/21/2017l| JGESm| JOYNERn| 3q| 1r| Ys| Yt| JGESBKu| 11/20/2015x| BOOKz| JSTACKSo| .STAFF. jjlm;

Marketing scales handbook : multi-item measures for consumer insight research, volume 7 / Gordon C. Bruner II.

Author/creator	Bruner, Gordon C., 1954-
Format	Book
Edition	Print edition.
Publication	Fort Worth, Texas USA : CBGII Productions, LLC, [2015]
Description	xix, 580 pages ; 24 cm
Subjects	Marketing research--Statistical methods. --Handbooks, manuals, etc. Scaling (Social sciences)--Handbooks, manuals, etc.

Bibliography note	Includes bibliographical references and indexes.
Genre/form	Handbooks and manuals.
ISBN	9781514321843 (soft cover)
ISBN	151432184X (soft cover)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.3 .B785 2015	✔ Available	Place Hold

Marketing scales handbook : multi-item measures for consumer insight research, volume 7 / Gordon C. Bruner II.

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