/LC.GIF&client=easterncarolinaedu)
Modeling markets : analyzing marketing phenomena and improving marketing decision making / Peter S.H. Leeflang [and three others].
| Other author | Leeflang, P. S. H., 1946- author. |
| Format | Electronic |
| Publication | New York : Springer, 2015. |
| Copyright Date | ©2015 |
| Description | 1 online resource (417 pages) : illustrations. |
| Supplemental Content | Click to View |
| Subjects |
| Series | International Series in Quantitative Marketing, 2199-1057 International series in quantitative marketing. |
| Local note | Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Local note | Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. |
| Bibliography note | Includes bibliographical references and indexes. |
| Source of description | Description based on print version record. |
| Issued in other form | Print version: Modeling markets : analyzing marketing phenomena and improving marketing decision making. New York : Springer, c2015 xiv, 408 pages International series in quantitative marketing. 2199-1057 9781493920853 |
| Genre/form | Electronic books. |
| ISBN | 9781493920860 (e-book) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |