The book publishing industry / Albert N. Greco, Jim Milliot, Robert M. Wharton.

Author/creator Greco, Albert N., 1945-
Other author Milliot, Jim.
Other author Wharton, Robert M.
Other author ProQuest (Firm)
Format Electronic
Edition3rd ed.
Publication InfoNew York ; Milton Park, Abingdon, Oxon : Routledge, 2014.
Descriptionxiv, 485 pages : illustrations
Supplemental ContentClick to View
Subjects

Contents Book publishing : an introduction -- New title output, book categories and prices, economic data, sales, returns, and the channels of distribution -- The development of modern book publishing companies : history and analysis -- Business operations -- The editorial process -- Editors, book acquisitions, production, operations, and costs -- Marketing and selling books -- The book publishing confronts the twenty-first century's challenges.
Bibliography noteIncludes bibliographical references and index.
Reproduction noteElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Genre/formElectronic books.
LCCN 2012044864

Availability

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Electronic Resources Access Content Online ✔ Available