Healthcare marketing : a case study approach / Leigh W. Cellucci, Carla Wiggins, and Tracy J. Farnsworth.

Author/creator Cellucci, Leigh W.
Other author Wiggins, Carla.
Other author Farnsworth, Tracy J.
Format Book
PublicationChicago, Illinois : Health Administration Press ; Arlington, Va. : Association of University Programs in Health Administration, [2014]
Descriptionxxii, 227 pages ; 26 cm
Subjects
Medical care--Marketing. --Case studies.
Health services administration--Case studies.

General noteIncludes index.
Genre/formCase studies.
LCCN 2013027147
ISBN9781567936056 (alk. paper)
ISBN1567936059 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks RA410.56 .C45 2014 ✔ Available Place Hold