Designing a winning service strategy : 7th annual Service[s] Marketing Conference proceedings / editors, Mary Jo Bitner, Lawrence A. Crosby.k.
| Author/creator | Services Marketing Conference |
| Other author | Bitner, Mary Jo. |
| Other author | Crosby, Lawrence A. (Lawrence Allan) |
| Format | Book |
| Publication Info | Chicago, Ill. : American Marketing Association, ©1989. |
| Description | vi, 113 pages : illustrations ; 27 cm. |
| Subjects |
| Series | Proceedings series (American Marketing Association) Proceedings series (American Marketing Association) ^A156503 |
| General note | Cover title. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 88038392 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD9981.5.S445 1988 | ✔ Available | Place Hold |