TM : the untold stories behind 29 classic logos / Mark Sinclair.
| Author/creator | Sinclair, Mark author. |
| Format | Book |
| Publication | London, United Kingdom : Laurence King Publishing, Ltd., 2014. |
| Description | 223 pages ; 28 cm |
| Subjects |
| Portion of title | Untold stories behind 29 classic logos |
| Abstract | TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos. |
| General note | Includes index. |
| ISBN | 9781780671659 |
| ISBN | 1780671652 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | NC1002 .L63 S56 2014 | ✔ Available | Place Hold |