Social media marketing / Tracy L. Tuten & Michael R. Solomon.

Author/creator Tuten, Tracy L., 1967- author.
Other author Solomon, Michael R. author.
Format Book
Edition2nd edition.
PublicationLos Angeles : Sage, [2015]
Copyright Date©2015
Descriptionxiv, 332 pages : illustrations (some colored) ; 24 cm
Subjects
Social media--Economic aspects.
Online social networks--Economic aspects.
Internet marketing.

Partial contents Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
Bibliography noteIncludes bibliographical references and index.
ISBN9781473913011 (pbk.)
ISBN1473913012
ISBN9781473913004
ISBN1473913004

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HM742 .T88 2015 ✔ Available Place Hold