Reaching Audiences : a Guide to Media Writing / Jan Johnson Yopp, University of North Carolina at Chapel Hill ; Katherine C. McAdams, University of Maryland at College Park.
| Author/creator | Yopp, Jan Johnson author. |
| Other author | McAdams, Katherine C., author. |
| Format | Book |
| Edition | Sixth edition. |
| Publication | Boston : PEARSON, [2013] |
| Description | xvi, 315 pages ; 23 cm |
| Subjects |
| Partial contents | Part one: The components of good writing -- Understanding today's audiences -- Tools for writers: Spelling, grammar, and math -- Editing for audiences -- Guidelines for good writing -- Part two: Constructing the message -- Getting to the point -- Beyond the lead: Writing the message -- Specific story formats -- Writing for digital delivery -- Part three: Gathering information -- Research and observation -- Interviewing, quotes, and attribution -- Recognizing bias and stereotypes -- Legal and ethical issues -- Part four: Other media -- Broadcast media -- Strategic communication |
| General note | Previous edition: Reaching Audiences / Jan Johnson Yopp, Katherine C. McAdams, Ryan M. Thornburg, 2010, 5th ed. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2012040708 |
| ISBN | 9780205874408 |
| ISBN | 0205874401 |
| ISBN | 9780205874378 |
| ISBN | 0205874371 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | P96 .A86 M38 2013 | ✔ Available | Place Hold |