Polls, expectations, and elections : TV news making in U.S. presidential campaigns / Richard Craig.

Author/creator Craig, Richard author.
Format Electronic
PublicationLanham : Lexington Books, [2014]
Copyright Date©2015
Description1 online resource
Supplemental ContentEBSCOhost
Subjects

Contents Introduction : the democratic process, television, and polls -- Presidential campaigning and the rise of mass media -- Campaigning in the image-making age -- Polling as a political (and media) necessity -- Lesser expectations : early TV network poll usage -- Soaring expectations : you poll, I jump -- Splintering expectations : poll overkill and new media -- Conclusions and implications for future research.
Bibliography noteIncludes bibliographical references and index.
Source of descriptionOnline resource; title from PDF title page (Ebsco, viewed Jan. 13, 2015).
Issued in other formPrint version: Craig, Richard. Polls, expectations, and elections 9780739191491
Genre/formElectronic books.
ISBN9780739191507 electronic bk.
ISBN0739191500 electronic bk.

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available