Tools

LEADER 02575cam a2200541 i 4500

001 ocn867013152;

003 OCoLC;

005 20141220082650.1;

008 140304t20142014mdu b 001 0 eng ;

010 a| 2013051334;

019 a| 867013151;

020 a| 9780810890800 (hbk. : acid-free paper);

020 a| 0810890801 (hbk. : acid-free paper);

020 a| 9780810890817 (pbk. : acid-free paper);

020 a| 081089081X (pbk. : acid-free paper);

020 z| 9780810890824 (electronic);

035 a| (Sirsi) 99961228844;

035 a| 99961228844;

035 a| (OCoLC)867013152z| (OCoLC)867013151;

042 a| pcc;

050 00 a| Z716.3b| .K67 2014;

082 00 a| 021.72| 23;

100 1 a| Koontz, Christiee| author.=| ^A392412;

245 10 a| Marketing and social media :b| a guide for libraries, archives, and museums /c| Christie Koontz and Lorri Mon.;

264 1 a| Lanham :b| Rowman & Littlefield,c| [2014];

300 a| xiii, 295 pages ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (pages 281-286) and index.;

505 0 a| A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.;

650 0 a| Librariesx| Marketing.=| ^A1032544;

650 0 a| Archivesx| Marketing.=| ^A17028;

650 0 a| Museumsx| Marketing.=| ^A16298;

650 0 a| Social media.=| ^A770054;

650 7 a| Archiv.2| gnd0| (DE-588)4002859-8;

650 07 a| Bibliothek.2| gnd0| (DE-588)4006439-6;

650 7 a| Marketing.2| gnd0| (DE-588)4037589-4;

650 7 a| Museum.2| gnd0| (DE-588)4040795-0;

650 7 a| Soziale Software.2| gnd0| (DE-588)7550143-0;

700 1 a| Mon, Lorri M.e| author.=| ^A1255302;

949 i| 30372013823031o| jjlm;

960 o| 1s| 55.00t| Joyner48u| JLIBz| USD;

596 a| 1;

998 a| 3705549;

999 a| Z716.3 .K67 2014w| LCc| 1i| 30372013823031d| 7/31/2017e| 1/30/2017l| JGESm| JOYNERn| 4q| 1r| Ys| Yt| JGESBKu| 1/28/2015x| BOOKz| JSTACKSo| .STAFF. jjlm;

Marketing and social media : a guide for libraries, archives, and museums / Christie Koontz and Lorri Mon.

Author/creator	Koontz, Christie author.
Other author	Mon, Lorri M. author.
Format	Book
Publication	Lanham : Rowman & Littlefield, [2014]
Copyright Date	©2014
Description	xiii, 295 pages ; 24 cm
Subjects	Libraries--Marketing. Archives--Marketing. Museums--Marketing. Social media.

Contents	A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.
Bibliography note	Includes bibliographical references (pages 281-286) and index.
LCCN	2013051334
ISBN	9780810890800 (hbk. : acid-free paper)
ISBN	0810890801 (hbk. : acid-free paper)
ISBN	9780810890817 (pbk. : acid-free paper)
ISBN	081089081X (pbk. : acid-free paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	Z716.3 .K67 2014	✔ Available	Place Hold

Marketing and social media : a guide for libraries, archives, and museums / Christie Koontz and Lorri Mon.

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