Contemporary approaches of the scientific theory of place marketing : place branding in globalized conditions and economic crisis / Androniki Kavoura, PH.D.

Format Book
PublicationNew York : Novinka, [2013]
Descriptionxi, 85 pages ; 23 cm.
Subjects
Branding (Marketing)
Place marketing.
Tourism.
Industrial promotion.
Globalization.

SeriesBusiness economics in a rapidly-changing world
Business economics in a rapidly-changing world series. ^A1143767
Contents Places and regions in the horizon of globalization and economic crisis -- Marketing and place marketing at the forefront of new conditions of economic recession and crisis in search for a new role -- Methodological approaches -- Place identity/national identity : the image of the place and place brand -- External public/tourism and tourism behavior-defining "experience" -- The role of the imagined community in place marketing -- The role of synergies and local networks for place branding and place marketing -- The use of new technologies for the creation of an e-place brand and e-place marketing -- The new role of the public sector. negotiating the concept of the public interest to the new conditions as a basic pole of a strategic plan for place branding-place marketing -- Proposition for the future : a model of systemic approach of the strategic design of place marketing and place branding.
Bibliography noteIncludes bibliographical references (pages 65-76) and index.
LCCN 2013035630
ISBN9781629482026 (soft cover)
ISBN1629482021 (soft cover)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HD69 .B7 C58 2013 ✔ Available Place Hold