Public-private partnerships in physical activity and sport / Norm O'Reilly and Michelle K. Brunette.
| Author/creator | O'Reilly, Norm, 1973- |
| Other author | Brunette, Michelle K., 1978- |
| Format | Book |
| Publication Info | Champaign, IL : Human Kinetics, ©2013. |
| Description | 232 pages : illustrations ; 26 cm. |
| Subjects |
| Series | Physical activity intervention series Physical activity intervention series. ^A1080058 |
| Contents | Finding consensus in how to develop partnerships -- The partnership protocol -- The basics of messaging and marketing in physical activity and health -- The value of sponsorship in physical activity and health -- Fundraising (working title) -- Philanthropy (working title) -- Role models in physical activity, sport participation, and health : the case of Elia Saikaly and finding life -- Partnership champions -- Leveraging corporate social responsibility (CSR) to partner with corporations -- Partnership perspectives : global, national, community -- Applying partnership guidelines in physical activity and health -- Challenges in creating effective partnerships : bias, controversy, failure. |
| Bibliography note | Includes bibliographical references (p. 213-221) and index. |
| LCCN | 2012031836 |
| ISBN | 9781450421874 (print) |
| ISBN | 1450421873 (print) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | RA781 .O74 2013 | ✔ Available | Place Hold |