Public-private partnerships in physical activity and sport / Norm O'Reilly and Michelle K. Brunette.

Author/creator O'Reilly, Norm, 1973-
Other author Brunette, Michelle K., 1978-
Format Book
Publication InfoChampaign, IL : Human Kinetics, ©2013.
Description232 pages : illustrations ; 26 cm.
Subjects

SeriesPhysical activity intervention series
Physical activity intervention series. ^A1080058
Contents Finding consensus in how to develop partnerships -- The partnership protocol -- The basics of messaging and marketing in physical activity and health -- The value of sponsorship in physical activity and health -- Fundraising (working title) -- Philanthropy (working title) -- Role models in physical activity, sport participation, and health : the case of Elia Saikaly and finding life -- Partnership champions -- Leveraging corporate social responsibility (CSR) to partner with corporations -- Partnership perspectives : global, national, community -- Applying partnership guidelines in physical activity and health -- Challenges in creating effective partnerships : bias, controversy, failure.
Bibliography noteIncludes bibliographical references (p. 213-221) and index.
LCCN 2012031836
ISBN9781450421874 (print)
ISBN1450421873 (print)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks RA781 .O74 2013 ✔ Available Place Hold