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LEADER 01574cam a2200421 i 4500

001 ocn865573274;

003 OCoLC;

005 20150428111602.0;

008 131216s2014 vraa b 000 0 eng ;

020 a| 9780195593921 (paperback);

020 a| 0195593928 (paperback);

035 a| (Sirsi) 99960587538;

035 a| 99960587538;

035 a| (OCoLC)865573274;

037 b| 253 Normanby Road South Melbourne VIC 3205;

042 a| anuc;

050 4 a| HF5822b| .F47 2014;

082 04 a| 659.101/92| 23;

100 1 a| Ferrier, Adam,e| author.=| ^A1258408;

245 14 a| The advertising effect :b| how to change behaviour /c| Adam Ferrier ; with Jennifer Fleming.;

264 1 a| South Melbourne, Victoria :b| Oxford University Press,c| 2014.;

300 a| xviii, 213 pages :b| illustrations ;c| 23 cm;

336 a| textb| txt2| rdacontent;

336 a| still imageb| sti2| rdacontent;

337 a| unmediatedb| n2| rdamedia;

338 a| volumeb| nc2| rdacarrier;

504 a| Includes bibliographical references.;

650 0 a| Advertisingx| Psychological aspects.=| ^A52963;

650 0 a| Consumer behavior.=| ^A231577;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Influence (Psychology)=| ^A6316;

700 1 a| Fleming, Jennifer,e| author.=| ^A811601;

949 i| 30372013892291o| jjlm;

960 o| 1s| 29.95t| Joyner48u| JBUSz| USD;

596 a| 1;

998 a| 3659678;

999 a| HF5822 .F47 2014w| LCc| 1i| 30372013892291d| 2/16/2015e| 12/19/2014l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 12/16/2014x| BOOKz| JSTACKSo| .STAFF. jjlm;

The advertising effect : how to change behaviour / Adam Ferrier ; with Jennifer Fleming.

Author/creator	Ferrier, Adam author.
Other author	Fleming, Jennifer, author.
Format	Book
Publication	South Melbourne, Victoria : Oxford University Press, 2014.
Description	xviii, 213 pages : illustrations ; 23 cm
Subjects	Advertising--Psychological aspects. Consumer behavior. Branding (Marketing) Influence (Psychology)

Bibliography note	Includes bibliographical references.
ISBN	9780195593921 (paperback)
ISBN	0195593928 (paperback)
Stock number	253 Normanby Road South Melbourne VIC 3205

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5822 .F47 2014	✔ Available	Place Hold

The advertising effect : how to change behaviour / Adam Ferrier ; with Jennifer Fleming.

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