Infographics : the power of visual storytelling / Jason Lankow, Josh Ritchie, Ross Crooks.

Author/creator Lankow, Jason
Other author Ritchie, Josh.
Other author Crooks, Ross.
Format Book
Publication InfoHoboken, N.J. : John Wiley & Sons, Inc., ©2012.
Description263 pages : color illustrations, color maps ; 23 cm
Subjects

Contents Importance and efficacy: why our brains love infographics : Varied perspectives on information design ; A brief history ; Objectives of visualization ; Appeal ; Comprehension ; Retention -- Infographic formats: choosing the right vehicle for your message : Static infographics ; Motion graphics ; Interactive infographics -- The visual storytelling spectrum: an objective approach : Understanding the visual storytelling spectrum -- Editorial infographics : What are editorial infographics? ; Origins of editorial infographics ; Editorial infographic production -- Content distribution: sharing your story : Posting on your site ; Distributing your content ; Patience pays dividends -- Brand-centric infographics : "About us" pages ; Product instructions ; Visual press releases ; Presentation design ; Annual reports -- Data visualization interfaces : A case for visualization in user interfaces ; Dashboards ; Visual data hubs -- What makes a good infographic? : Utility ; Soundness ; Beauty -- Information design best practices : Illustration ; Data ; Visualization -- The future of infographics : Democratized access to creation tools ; Socially generative visualizations ; Problem solving ; Becoming a visual company.
Abstract Explains how infographics use visual communication to attract, inform, and entertain their audience.
General noteIncludes index.
Bibliography noteIncludes bibliographical references and index.
LCCN 2012288540
ISBN9781118314043 (pbk.)
ISBN1118314042 (pbk.)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks P93.5 .L34 2012 ✔ Available Place Hold