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LEADER 01324cam a2200373 a 4500

001 ocm19130199;

005 20141212075759.0;

008 890103s1989 nyu b 001 0 eng ;

010 a| 88035469;

020 a| 0899303048 (lib. bdg. : alk. paper);

035 a| (Sirsi) o19130199;

035 a| (OCoLC)19130199;

043 a| n-us---;

049 a| EREE;

050 00 a| HF5415.15b| .H46 1989;

082 00 a| 658.82| 19;

100 1 a| Hendon, Donald W.=| ^A234495;

245 10 a| Classic failures in product marketing :b| marketing principles violations and how to avoid them /c| Donald W. Hendon.;

260 a| New York :b| Quorum Books,c| 1989.;

300 a| 205 pages ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes indexes.;

504 a| Includes bibliographical references.;

650 0 a| Product management.=| ^A17217;

650 0 a| Business failuresz| United States.=| ^A990524;

650 0 a| Marketingz| United States.=| ^A50009;

650 0 a| New productsz| United States.=| ^A17216;

919 a| BOOK;

596 a| 1;

998 a| 365065;

999 a| HF5415.15.H46 1989w| LCc| 1i| 30372005526469d| 12/8/2009e| 4/7/1999f| 3/27/2009g| 1l| JGESm| JOYNERn| 1q| 1r| Ys| Yt| JGESBKu| 10/10/1990x| BOOKz| JSTACKSo| .STAFF. 0;

Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon.

Author/creator	Hendon, Donald W.
Format	Book
Publication Info	New York : Quorum Books, 1989.
Description	205 pages ; 24 cm
Subjects	Product management. Business failures--United States. Marketing--United States. New products--United States.

General note	Includes indexes.
Bibliography note	Includes bibliographical references.
LCCN	88035469
ISBN	0899303048 (lib. bdg. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.15.H46 1989	✔ Available	Place Hold

Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon.

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