Strategies for developing global health programs / edited by Do Kyun Kim, Arvind Singhal, Gary L. Kreps.

Other author Kim, Do kyun editor.
Other author Singhal, Arvind, 1962- editor.
Other author Kreps, Gary L., editor.
Format Book
PublicationNew York : Peter Lang, [2014]
Copyright Date©2014
Descriptionviii, 394 pages : illustrations ; 23 cm.
Subjects
Communication in medicine.
Health promotion.
International cooperation.
World health.

SeriesHealth communication, 2153-1277 ; vol. 5
Health communication (New York, N.Y.) v. 5. ^A1061181
Contents Strategies and principles for using mass and online/digital media in health communication campaigns / Charles K. Atkin & Ronald E. Rice -- Developing and testing mobile health applications to affect behavior change : lessons from the field / Andrew Isham, Bret R. Shaw, & Dave Gustafson -- A primer for using mobile apps and social media in healthcare / Carolyn Lauckner & Pamela Whitten -- Digital games : the secret of alternative health realities / Hua Wang & Arvind Singhal -- Entertainment education saves lives and improves health : key steps to developing effective programs / Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv N. Rimal, & Sanjanthi Velu -- Conversations about cancer (CAC) : a national and global strategy for impacting family and medical interactions / Wayne A. Beach, Kyle Gutzmer, David M. Dozier, Mary K. Buller & David B. Buller -- Narrative-based health communication interventions : using survivor stories to increase breast cancer knowledge and promote mammography / Tess Thompson & Matthew W. Kreuter -- Drama as a rhetorical health communication strategy / Anat Gesser-Edelsburg -- Identifying key individuals for the diffusion of health information and practices: a communication network method / Do Kyun Kim, James W. Dearing -- The positive deviance approach to designing and implementing health communication interventions / Arvind Singhal --
Contents Conveying the human implications of climate change : using theory and audience research to inform communication efforts by public health professionals / Melinda R. Weathers, Edward Maibach, & Matthew Nisbet -- Integrating the diffusion of innovations and social marketing for designing a HIV/AIDS prevention strategy among a hard-to-reach population / Do Kyun Kim -- Community participatory design of health communication interventions / Linda Neuhauser, Gary L. Kreps, & S. Leonard Syme -- Faith-based community health interventions : incorporating cultural ecology, the social ecological framework, and gender analysis / Kari Hartwig -- Designing logos for health campaigns : convergence of semiotics and the diffusion of innovations / Do Kyun Kim -- Strategic communication for health advocacy and social change / Gary L. Kreps -- Health activism as resistance : MOSOP as a site of culture-centered resistance in Niger delta region of Nigeria / Mohan J. Dutta -- National health communication surveillance systems / Bradford W. Hesse, David E. Nelson, Richard P. Moser, Kelly D. Blake, Wen-ying Sylvia Chou, Lila J. Finney, & Ellen Burke Beckjord -- Cultural beacons in health communication : leveraging overlooked indicators and grassroots wisdoms / Laurel J. Felt, Lucía Durá & Arvind Singhal -- Evaluating health communication interventions / Gary L. Kreps.
Bibliography noteIncludes bibliographical references and index.
LCCN 2013026977
ISBN9781433118654 (hbk. : alk. paper)
ISBN1433118653 (hbk. : alk. paper)
ISBN9781433118647 (pbk. : alk. paper)
ISBN1433118645 (pbk. : alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks RA418 .S87 2014 ✔ Available Place Hold