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001 ocm63116825;

003 OCoLC;

005 20141212071224.0;

008 060112s2006 ne a b 001 0 eng ;

010 a| 2006000795;

020 a| 0125662513 (pbk. : alk. paper);

020 a| 9780125662512 (pbk. : alk. paper);

029 1 a| YDXCPb| 2213038;

029 1 a| NZ1b| 10654954;

029 1 a| AU@b| 000040067493;

029 1 a| DEBBGb| BV021706205;

029 1 a| UNITYb| 106724657;

035 a| (Sirsi) o63116825;

035 a| (OCoLC)63116825;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.15b| .P79 2006;

082 00 a| 658.5/032| 22;

084 a| QP 6242| rvk;

100 1 a| Pruitt, John.=| ^A1185794;

245 14 a| The persona lifecycle :b| keeping people in mind throughout product design /c| by John S. Pruitt, Tamara Adlin.;

300 a| xvii, 724 pages :b| illustrations (chiefly color) ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| The Morgan Kaufmann series in interactive technologies;

504 a| Includes bibliographical references (p. 693-705) and indexes.;

505 0 a| The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form.;

520 1 a| "The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides examples, samples, and illustrations to imitate and model. It positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing."--BOOK JACKET.;

650 0 a| Product management.=| ^A17217;

650 0 a| New products.=| ^A17216;

650 0 a| Research, Industrial.=| ^A16470;

700 1 a| Adlin, Tamara.=| ^A1185795;

830 0 a| Morgan Kaufmann series in interactive technologies.=| ^A691852;

856 42 3| Publisher descriptionu| http://catdir.loc.gov/catdir/enhancements/fy0629/2006000795-d.html;

856 41 3| Table of contentsu| http://catdir.loc.gov/catdir/toc/ecip066/2006000795.html;

856 41 3| Inhaltsverzeichnisu| http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014920089&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA;

938 a| YBP Library Servicesb| YANKn| 2213038;

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938 a| Baker & Taylorb| BKTYc| 67.95d| 67.95i| 0125662513n| 0006480720s| active;

938 a| Coutts Information Servicesb| COUTn| 3967102;

938 a| Ingramb| INGRn| 9780125662512;

938 a| Brodartb| BRODn| 04548493c| $59.95;

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999 a| HF5415.15 .P79 2006w| LCc| 1i| 30372015887893d| 5/3/2015e| 3/28/2015l| JGESm| JOYNERn| 6r| Ys| Yt| JGESBKu| 8/7/2014x| BOOKz| JSTACKSo| .STAFF. jssb;

The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.

Author/creator	Pruitt, John
Other author	Adlin, Tamara.
Format	Book
Publication Info	Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, ©2006.
Description	xvii, 724 pages : illustrations (chiefly color) ; 24 cm.
Supplemental Content	Publisher description
Supplemental Content	Table of contents
Supplemental Content	Inhaltsverzeichnis
Subjects	Product management. New products. Research, Industrial.

Series	The Morgan Kaufmann series in interactive technologies Morgan Kaufmann series in interactive technologies. ^A691852
Contents	The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form.
Review	"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides examples, samples, and illustrations to imitate and model. It positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing."--BOOK JACKET.
Bibliography note	Includes bibliographical references (p. 693-705) and indexes.
LCCN	2006000795
ISBN	0125662513 (pbk. : alk. paper)
ISBN	9780125662512 (pbk. : alk. paper)

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Joyner	General Stacks	HF5415.15 .P79 2006	✔ Available	Place Hold

The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.

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