Marketing research / David A. Aaker, George S. Day.
| Author/creator |
Aaker, David A. |
| Other author/creator | Day, George S. |
| Format | Book and Print |
| Edition | 3rd ed. |
| Publication Info | New York : Wiley, ©1986. |
| Description | xvi, 677 pages : illustrations ; 25 cm. |
| Subject(s) |
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| Series | Wiley series in marketing Wiley series in marketing. ^A246801 |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 85032301 |
| ISBN | 0471838756 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415.2 .A14 1986 | ✔ Available | Place Hold |