ECU Libraries Catalog

Marketing research / David A. Aaker, George S. Day.

Author/creator Aaker, David A.
Other author/creatorDay, George S.
Format Book and Print
Edition3rd ed.
Publication InfoNew York : Wiley, ©1986.
Descriptionxvi, 677 pages : illustrations ; 25 cm.
Series Wiley series in marketing
Wiley series in marketing. ^A246801
Bibliography noteIncludes bibliographical references and index.
LCCN 85032301

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.2 .A14 1986 ✔ Available Place Hold