Creating the customer-driven library : building on the bookstore model / Jeannette Woodward.

Author/creator Woodward, Jeannette A.
Format Book
Publication InfoChicago : American Library Association, 2005.
Descriptionxviii, 234 pages : illustrations ; 23 cm
Supplemental ContentTable of contents
Supplemental ContentPublisher description
Subjects

Contents Why bookstores are so appealing -- Comparing libraries and bookstores -- Focusing on the bottom line -- Valuing customer service -- Identifying customer needs -- When the system crashes: using technology to enhance not defeat the library -- One library, one goal: establishing clear priorities -- What's all this about ambience? -- The art of display -- Finding their way: the importance of signage -- Marketing our wares -- Creating promotional materials -- Serving the library's e-patrons -- Generating publicity for the library -- Food and drink in the library -- Finding the time and the money.
Abstract Building libraries on the bookstore model.
Abstract How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission -- to broaden library use and increase relevance while serving community needs -- libraries can improve customer service, looks, and functionality in ways that enhance its community mission. -- Publisher description.
Bibliography noteIncludes bibliographical references and index.
LCCN 2004018840
ISBN0838908888 (pbk.)
ISBN9780838908884 (pbk.)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks Z716.3 .W636 2005 ✔ Available Place Hold