Tools

LEADER 02544cam a2200529 i 4500

001 ocn820450793;

003 OCoLC;

005 20131210061924.2;

008 121130s2013 nyu b 001 0 eng ;

010 a| 2012046812;

019 a| 812068629a| 858684754;

020 a| 9781137278500 (hbk. : alk. paper);

020 a| 1137278501 (hbk. : alk. paper);

035 a| (Sirsi) 99956649260;

035 a| 99956649260;

035 a| (OCoLC)820450793z| (OCoLC)812068629z| (OCoLC)858684754;

042 a| pcc;

050 00 a| HF5548.32b| .M3736 2013;

082 00 a| 658.8/722| 23;

100 1 a| Martin, Chuck,d| 1949-=| ^A392417;

245 10 a| Mobile influence :b| the new power of the consumer /c| Chuck Martin.;

250 a| First edition.;

264 1 a| New York, NY :b| Palgrave Macmillan,c| June 2013.;

300 a| x, 246 pages ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| The rise of the mobile shopper -- The setup: the pre-buy -- The move: in transit -- The push: on location -- The play: selection process -- The wrap: point of purchase -- The takeaway: post purchase -- Marketing throughout the mobile shopping life cycle.;

520 a| Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.;

650 0 a| Electronic commerce.=| ^A381307;

650 0 a| Internet marketing.=| ^A381306;

650 0 a| Consumer behavior.=| ^A231577;

650 0 a| Wireless communication systems.=| ^A345109;

650 7 a| Electronic Commerce.2| gnd;

650 7 a| Smartphone.2| gnd;

650 7 a| Verbraucherverhalten.2| gnd;

650 7 a| Consumer behavior.2| fast0| (OCoLC)fst00876238;

650 7 a| Electronic commerce.2| fast0| (OCoLC)fst00906906;

650 7 a| Internet marketing.2| fast0| (OCoLC)fst00977272;

650 7 a| Wireless communication systems.2| fast0| (OCoLC)fst01176209;

949 i| 30372013925224o| jjlm;

960 o| 1s| 28.00t| Joyner48u| JBUSz| USD;

596 a| 1;

998 a| 3408799;

999 a| HF5548.32 .M3736 2013w| LCc| 1i| 30372013925224d| 3/19/2014e| 2/13/2014l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 2/11/2014x| BOOKz| JSTACKSo| .STAFF. jjlm;

Mobile influence : the new power of the consumer / Chuck Martin.

Author/creator	Martin, Chuck, 1949-
Format	Book
Edition	First edition.
Publication	New York, NY : Palgrave Macmillan, June 2013.
Description	x, 246 pages ; 25 cm
Subjects	Electronic commerce. Internet marketing. Consumer behavior. Wireless communication systems.

Contents	The rise of the mobile shopper -- The setup: the pre-buy -- The move: in transit -- The push: on location -- The play: selection process -- The wrap: point of purchase -- The takeaway: post purchase -- Marketing throughout the mobile shopping life cycle.
Abstract	Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.
Bibliography note	Includes bibliographical references and index.
LCCN	2012046812
ISBN	9781137278500 (hbk. : alk. paper)
ISBN	1137278501 (hbk. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5548.32 .M3736 2013	✔ Available	Place Hold

Mobile influence : the new power of the consumer / Chuck Martin.

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