/LC.GIF&client=easterncarolinaedu)
Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw.
| Author/creator | Holtzclaw, Eric V., 1973- |
| Format | Book |
| Publication | Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] |
| Description | xvi, 208 pages : illustrations ; 24 cm |
| Subjects |
| Contents | History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study. |
| General note | Includes index. |
| Issued in other form | Online version: Holtzclaw, Eric, 1973- Laddering. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] 9781118652978 |
| LCCN | 2013008506 |
| ISBN | 9781118566121 (cloth) |
| ISBN | 1118566122 (cloth) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.32 .H637 2013 | ✔ Available | Place Hold |