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020 z| 9781118122198 (pbk.);

020 a| 9781118419120 (e-book);

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035 a| (MiAaPQ)EBC1443894;

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082 0 a| 610.1/42| 23;

100 1 a| Schiavo, Renata.=| ^A1169512;

245 10 a| Health communication :b| from theory to practice /c| Renata Schiavo.;

250 a| Second edition.;

264 1 a| San Francisco :b| Jossey-Bass,c| [2014];

300 a| 1 online resource (658 pages) :b| illustrations.;

336 a| textb| txt2| rdacontent;

337 a| computerb| c2| rdamedia;

338 a| online resourceb| cr2| rdacarrier;

490 0 a| Jossey-Bass public health ;v| 217;

504 a| Includes bibliographical references and indexes.;

505 0 a| part one. Introduction to health communication -- part two. Health communication approaches and action areas -- part three. Planning, implementing, and evaluating a health communication intervention -- part four. Case studies and lessons from the field.;

520 a| "Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy, and the evaluation of health communication interventions"--c| Provided by publisher.;

588 a| Description based on print version record.;

650 0 a| Communication in medicinez| United States.=| ^A2316;

650 0 a| Health promotionz| United States.=| ^A11777;

650 0 a| Health planningz| United States.=| ^A58;

655 4 a| Electronic books.;

797 2 a| ProQuest (Firm);

856 40 u| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1443894z| Click to View;

949 a| Click on web addressw| asish| joyner96o| jjlm;

949 a| Click on web addressw| asish| hsl102o| jjlm;

590 a| Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.;

596 a| 1 4;

998 a| 3403236;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 3403236-1001l| HSLELECm| HSLp| $90.00r| Ys| Yt| HGENEBKu| 1/8/2014x| EBOOKz| HERESOURCE0| HSLo| .STAFF. HMB;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 3403236-2001l| JNETm| JOYNERr| Ys| Yt| JNE3BKu| 1/8/2014x| EBOOKz| JERESOURCEo| .STAFF. HMB;

Health communication : from theory to practice / Renata Schiavo.

Author/creator	Schiavo, Renata
Format	Electronic
Edition	Second edition.
Publication	San Francisco : Jossey-Bass, [2014]
Copyright Date	©2014
Description	1 online resource (658 pages) : illustrations.
Supplemental Content	Click to View
Subjects	Communication in medicine--United States. Health promotion--United States. Health planning--United States.

Series	Jossey-Bass public health ; 217
Contents	part one. Introduction to health communication -- part two. Health communication approaches and action areas -- part three. Planning, implementing, and evaluating a health communication intervention -- part four. Case studies and lessons from the field.
Abstract	"Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy, and the evaluation of health communication interventions"-- Provided by publisher.
Local note	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Bibliography note	Includes bibliographical references and indexes.
Source of description	Description based on print version record.
Issued in other form	Print version: Schiavo, Renata. Health communication : from theory to practice. San Francisco : Jossey-Bass, [2014] xxxii, 623 pages Jossey-Bass public health ; 217 9781118122198
Genre/form	Electronic books.
ISBN	9781118419120 (e-book)

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Health communication : from theory to practice / Renata Schiavo.

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