ECU Libraries Catalog

Creativity and advertising : affect, events and process / Andrew McStay.

Author/creator McStay, Andrew, 1975-
Format Book and Print
Publication Info Abingdon, Oxon : Routledge, 2013.
Descriptionvi, 173 pages ; 24 cm
Subject(s)
Contents 1. Introduction -- 2. Strangely revealing -- 3. The poetics of advertising -- 4. A playful combinations -- 5. Sensational dimensions -- 6. I'm with stupid : vivid living, transgression and dirt -- 7. Creativity and the counter-enlightenment -- 8. Embodying culture -- 9. Concrescence and the unfashionably new -- 10. Excessive media -- 11. Conclusions
Bibliography noteIncludes bibliographical references and index.
LCCN 2012048477
ISBN9780415519540 (hardback)
ISBN0415519543 (hardback)
ISBN9780415519557 (pbk.)
ISBN0415519551 (pbk.)

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HF5821 .M37 2013 ✔ Available Place Hold