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LEADER 01328cam a2200361 a 4500

001 ocm18225596;

005 20141212062302.0;

008 880701s1989 nyua b 001 0 eng ;

010 a| 88018519;

020 a| 089930298X (lib. bdg. : alk. paper);

035 a| (Sirsi) o18225596;

035 a| (OCoLC)18225596;

049 a| EREE;

050 00 a| HF5415.126b| .L86 1989;

082 0 a| 658.8/3482| 19;

100 1 a| Lumpkin, James R.=| ^A241214;

245 10 a| Direct marketing, direct selling, and the mature consumer :b| a research study /c| James R. Lumpkin, Marjorie J. Caballero, and Lawrence B. Chonko.;

260 a| New York :b| Quorum Books,c| 1989.;

300 a| xviii, 222 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references.;

650 0 a| Direct marketing.=| ^A163515;

650 0 a| Direct selling.=| ^A101523;

650 0 a| Older consumers.=| ^A582075;

700 1 a| Caballero, Marjorie J.=| ^A241215;

700 1 a| Chonko, Lawrence B.=| ^A241216;

919 a| BOOK;

596 a| 1;

998 a| 340098;

999 a| HF5415.126.L86 1989w| LCc| 1i| 30372005209041d| 5/6/2009e| 3/30/1992f| 3/27/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 3/16/1990x| BOOKz| JSTACKSo| .STAFF. 0;

Direct marketing, direct selling, and the mature consumer : a research study / James R. Lumpkin, Marjorie J. Caballero, and Lawrence B. Chonko.

Author/creator	Lumpkin, James R.
Other author	Caballero, Marjorie J.
Other author	Chonko, Lawrence B.
Format	Book
Publication Info	New York : Quorum Books, 1989.
Description	xviii, 222 pages : illustrations ; 25 cm
Subjects	Direct marketing. Direct selling. Older consumers.

Bibliography note	Includes bibliographical references.
LCCN	88018519
ISBN	089930298X (lib. bdg. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.126.L86 1989	✔ Available	Place Hold

Direct marketing, direct selling, and the mature consumer : a research study / James R. Lumpkin, Marjorie J. Caballero, and Lawrence B. Chonko.

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