Media management and economics research in a transmedia environment : papers from the 2012 broadcast education association research symposium

Media management and economics research in a transmedia environment : papers from the 2012 broadcast education association research symposium / symposium chair / edited by Alan B. Albarran.

Other author/creator	Albarran, Alan B. editor.
Other author/creator	Broadcast Education Association (U.S.)
Format	Book and Print
Publication Info	New York, NY : Routledge, Taylor & Francis Group, 2013.
Description	xv, 278 pages : illustrations ; 24 cm.
Subject(s)	Mass media--Management --Congresses. Mass media--Economic aspects --Congresses. Convergence (Telecommunication)--Congresses.

Series	Electronic media research series Electronic media research series. ^A1063508
Contents	Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia.
General note	"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.
Bibliography note	Includes bibliographical references and index.
LCCN	2012042130
ISBN	9780415818155 (hardback)
ISBN	041581815X (hardback)

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	P96 .M34 M385 2013	✔ Available	Place Hold