Advances in communication research to reduce childhood obesity / Jerome D. Williams, Keryn E. Pasch, Chiquita A. Collins, editors.
| Format | Electronic |
| Publication Info | New York : Springer, 2013. |
| Description | xxxii, 542 pages : illustrations (some color) |
| Supplemental Content | Click to View |
| Subjects |
| Other author/creator | Williams, Jerome D., 1947- |
| Other author/creator | Pasch, Keryn E. |
| Other author/creator | Collins, Chiquita A. |
| Other author/creator | ProQuest (Firm) |
| Contents | pt. I. Overview, the IOM report, and integrated marketing communications -- pt. II. Legal, ethical, and policy implications of advertising -- pt. III. Measuring the impact of advertising effects -- pt. IV. A global perspective of food marketing and the role of place -- pt. V. Racial/ethnic minorities and community empowerment -- pt. VI. Communicating about physical activity -- pt. VII. Thinking outside the box : finding solutions to reverse childhood obesity. |
| Local note | Laupus WC Contract Cataloging |
| Bibliography note | Includes bibliographical references and index. |
| Reproduction note | Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Genre/form | Electronic books. |
| LCCN | 2012953470 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |