Advances in communication research to reduce childhood obesity / Jerome D. Williams, Keryn E. Pasch, Chiquita A. Collins, editors.

Format Electronic
Publication InfoNew York : Springer, 2013.
Descriptionxxxii, 542 pages : illustrations (some color)
Supplemental ContentClick to View
Subjects

Other author/creatorWilliams, Jerome D., 1947-
Other author/creatorPasch, Keryn E.
Other author/creatorCollins, Chiquita A.
Other author/creatorProQuest (Firm)
Contents pt. I. Overview, the IOM report, and integrated marketing communications -- pt. II. Legal, ethical, and policy implications of advertising -- pt. III. Measuring the impact of advertising effects -- pt. IV. A global perspective of food marketing and the role of place -- pt. V. Racial/ethnic minorities and community empowerment -- pt. VI. Communicating about physical activity -- pt. VII. Thinking outside the box : finding solutions to reverse childhood obesity.
Local noteLaupus WC Contract Cataloging
Bibliography noteIncludes bibliographical references and index.
Reproduction noteElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Genre/formElectronic books.
LCCN 2012953470

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available