/LC.GIF&client=easterncarolinaedu)
Breakthrough branding : positioning your library to survive and thrive / Suzanne Walters and Kent Jackson.
| Author/creator | Walters, Suzanne |
| Other author | Jackson, Kent, 1945- |
| Format | Book |
| Publication | Chicago : Neal-Schuman, an imprint of the American Library Association, 2013. |
| Description | xxii, 191 pages : illustrations ; 28 cm |
| Subjects |
| Contents | What is a brand? -- Assessing your library brand -- Developing your library brand -- Defining a positioning strategy : why is it important to your library? -- Understanding segmentation : selecting your target markets -- Crafting a desired positioning strategy : achieving a distinctive difference -- Positioning and marketing strategies : introduction to positioning and the marketing mix -- Promoting your brand -- Advocating for libraries. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2013005134 |
| ISBN | 9781555707668 (alk. paper) |
| ISBN | 1555707661 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | Z716.3 .W235 2013 | ✔ Available | Place Hold |