Destination recreation : a generational exploration of psychographic characteristics related to vacation recreation activity preferences / by Ryan T. Merritt.

Author/creator Merritt, Ryan T.
Other author Kline, Carol, degree supervisor.
Other author East Carolina University. Department of Recreation and Leisure Studies.
Format Theses and dissertations
Publication Info[Greenville, N.C.] : East Carolina University, 2013.
Description112 pages : illustrations, maps (color), digital, PDF file
Supplemental ContentAccess via ScholarShip
Subjects

Summary This study investigated the association between the preferred vacation recreation activities of different generations of travelers and their individual psychographic profile characteristics as based on Stanley Plog's (1972) model. Additionally, an attempt was made to classify recreation activities across the psychographic continuum as either Dependable (Psychocentric) or Venturer (Allocentric) activities, in accordance with respondent scores from Plog's adapted psychographic instrument. The results indicated an overlap between respondent psychographic scores and their projected vacation recreation activity preferences. There were demographic differences in how travelers distributed across Plog's continuum as well, though the data suggested a uniform psychographic distribution across the generational cohorts, providing support for similarly active tourism preferences across the generations.
General notePresented to the faculty of the Department of Recreation and Leisure Studies.
General noteAdvisor: Carol Kline.
General noteTitle from PDF t.p. (viewed July 15, 2013).
Dissertation noteM.S. East Carolina University 2013.
Bibliography noteIncludes bibliographical references.
Technical detailsSystem requirements: Adobe Reader.
Technical detailsMode of access: World Wide Web.

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