Destination recreation : a generational exploration of psychographic characteristics related to vacation recreation activity preferences / by Ryan T. Merritt.
| Author/creator | Merritt, Ryan T. |
| Other author | Kline, Carol, degree supervisor. |
| Other author | East Carolina University. Department of Recreation and Leisure Studies. |
| Format | Theses and dissertations |
| Publication Info | [Greenville, N.C.] : East Carolina University, 2013. |
| Description | 112 pages : illustrations, maps (color), digital, PDF file |
| Supplemental Content | Access via ScholarShip |
| Subjects |
| Summary | This study investigated the association between the preferred vacation recreation activities of different generations of travelers and their individual psychographic profile characteristics as based on Stanley Plog's (1972) model. Additionally, an attempt was made to classify recreation activities across the psychographic continuum as either Dependable (Psychocentric) or Venturer (Allocentric) activities, in accordance with respondent scores from Plog's adapted psychographic instrument. The results indicated an overlap between respondent psychographic scores and their projected vacation recreation activity preferences. There were demographic differences in how travelers distributed across Plog's continuum as well, though the data suggested a uniform psychographic distribution across the generational cohorts, providing support for similarly active tourism preferences across the generations. |
| General note | Presented to the faculty of the Department of Recreation and Leisure Studies. |
| General note | Advisor: Carol Kline. |
| General note | Title from PDF t.p. (viewed July 15, 2013). |
| Dissertation note | M.S. East Carolina University 2013. |
| Bibliography note | Includes bibliographical references. |
| Technical details | System requirements: Adobe Reader. |
| Technical details | Mode of access: World Wide Web. |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |