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Cross-cultural design for IT products and services / Pei-Luen Patrick Rau, Tom Plocher, Yee-Yin Choong.
| Author/creator | Rau, Pei-Luen Patrick |
| Other author | Plocher, Thomas A. |
| Other author | Choong, Yee-Yin. |
| Format | Book |
| Publication Info | Boca Raton : CRC Press, ©2013. |
| Description | xx, 239 pages : illustrations (some color) ; 24 cm. |
| Subjects |
| Series | Human factors and ergonomics Human factors and ergonomics. ^A478531 |
| Abstract | "With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2012009681 |
| ISBN | 9781439838730 (hardback : acid-free paper) |
| ISBN | 1439838739 (hardback : acid-free paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | QA76.9 .H85 R38 2013 | ✔ Available | Place Hold |