Tools

LEADER 03172cam a2200457 i 4500

001 ocn805701697;

003 OCoLC;

005 20141212053200.0;

008 120728s2013 ilua b 001 0 eng ;

010 a| 2012028267;

020 a| 9781555708894;

020 a| 1555708897;

035 a| (Sirsi) o805701697;

035 a| 40022229606;

035 a| (OCoLC)805701697;

042 a| pcc;

043 a| n-us---;

050 00 a| Z692.C65b| K46 2013;

082 00 a| 025.2/842| 23;

100 1 a| Kennedy, Marie R.=| ^A1151407;

245 10 a| Marketing your library's electronic resources :b| a how-to-do-it manual for librarians /c| Marie R. Kennedy & Cheryl LaGuardia.;

264 1 a| Chicago :b| Neal-Schuman, an imprint of the American Library Association,c| 2013.;

300 a| xxi, 177 pages :b| illustrations ;c| 28 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls.;

520 a| Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans. --from publisher description;

650 0 a| Librariesx| Special collectionsx| Electronic information resources.=| ^A1423852;

650 0 a| Librariesx| Marketing.=| ^A1032544;

650 0 a| Electronic information resourcesx| Marketing.=| ^A539735;

700 1 a| LaGuardia, Cheryl.=| ^A384036;

949 i| 30372013798324o| jjlm;

960 o| 1s| 60.00t| Joyner48u| JAPPz| USD;

596 a| 1;

998 a| 3289575;

999 a| Z692.C65 K46 2013w| LCc| 1i| 30372013798324d| 5/6/2016e| 9/11/2015l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 5/22/2013x| BOOKz| JSTACKSo| .STAFF. jjlm;

Marketing your library's electronic resources : a how-to-do-it manual for librarians / Marie R. Kennedy & Cheryl LaGuardia.

Author/creator	Kennedy, Marie R.
Other author	LaGuardia, Cheryl.
Format	Book
Publication	Chicago : Neal-Schuman, an imprint of the American Library Association, 2013.
Copyright Date	©2013
Description	xxi, 177 pages : illustrations ; 28 cm
Subjects	Libraries--Special collections. --Electronic information resources. Libraries--Marketing. Electronic information resources--Marketing. Libraries--United States. --Marketing. --Case studies.

Contents	Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls.
Abstract	Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans. --from publisher description
Bibliography note	Includes bibliographical references and index.
LCCN	2012028267
ISBN	9781555708894
ISBN	1555708897

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	Z692.C65 K46 2013	✔ Available	Place Hold

Marketing your library's electronic resources : a how-to-do-it manual for librarians / Marie R. Kennedy & Cheryl LaGuardia.

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