Web analytics strategies for information professionals : a LITA guide / Tabatha Farney and Nina McHale.

Author/creator Farney, Tabatha
Other author McHale, Nina.
Other author Library and Information Technology Association (U.S.)
Format Book
PublicationChicago : ALA TechSource, an imprint of the American Library Association, 2013.
Copyright Date©2013
Descriptionx, 224 pages : illustrations ; 23 cm
Subjects
Library Web sites--Management.
Library Web sites--Statistical methods.
Web usage mining.
Library statistics.

Contents Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendixes. Glossary of Web analytics terms and concepts ; Web analytics tool profiles ; Bibliography and suggested resources.
Bibliography noteIncludes bibliographical references and index.
LCCN 2012044515
ISBN9781555708979 (alk. paper)
ISBN1555708978 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks Z674.75.W67 F37 2013 ✔ Available Place Hold