The $10 trillion prize : captivating the newly affluent in China and India / Michael J. Silverstein [and others].

Other author Silverstein, Michael J.
Format Book
Publication InfoBoston : Harvard Business Review Press, ©2012.
Descriptionxix, 314 pages : illustrations ; 24 cm
Subjects
Consumers--China.
Consumers--India.
Affluent consumers--China.
Affluent consumers--India.
Consumers--China. --Attitudes.
Consumers--India. --Attitudes.

Variant title Ten trillion dollar prize
Contents Consumption in China and India : the dawn of a golden age -- The new revolutionaries : the rise of the middle classes -- The boom of the superrich : the millionaires (and billionaires) -- The next -but-one billion : the future of the left-behinds -- Finding the new consumer: the urban centers and rural communities -- The power of the purse : the new female consumers -- Food and drink : acquired tastes: cookies, wine, whiskey, and tea -- House and home: the "des res," furniture and the fridge -- Luxury : trading up in China and India : fast cars, watches, and catwalk clothes -- Digital life: Netizens, e-shoppers, and the new Internet giants -- Education : the escalator to higher-paying jobs -- Paisa vasool: how to captivate the newly affluent in China and India -- The boomerang effect: the global impact of the race for resources -- Fast forward: doing business and the accelerator mind set -- The BCG playbook: practical strategies for winning over new consumers in China and India -- A letter to the next generation : renewal and the American dream -- Worlds of difference : the regions of China and India -- Risks and the hit-the-wall scenario : how to manage volatility.
Bibliography noteIncludes bibliographical references and index.
LCCN 2012015049
ISBN9781422187050 (alk. paper)
ISBN1422187055 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HC430 .C6 A13 2012 ✔ Available Place Hold