| Other author/creator | Cafferata, Patricia. |
| Other author/creator | Tybout, Alice M. |
| Other author/creator | American Psychological Association. Division of Consumer Psychology. |
| Other author/creator | Marketing Science Institute. |
| Other author/creator | Needham Harper Worldwide. |
| Other author/creator | Conference on Advertising and Consumer Psychology (4th : 1985 : Chicago, Ill.) |
| General note | Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11- 12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide. |
| Bibliography note | Includes bibliographies and index. |
| LCCN | 88016884 |
| ISBN | 066914830X (alk. paper) |
