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LEADER 01154cam a2200337 a 4500

001 ocm18291893;

005 20141212050635.0;

008 880714s1988 maua b 001 0 eng ;

010 a| 88021428;

020 a| 0875842038 (alk. paper);

035 a| (Sirsi) o18291893;

035 a| (OCoLC)18291893;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415b| .B5243 1988;

082 0 a| 658.8/007/232| 19;

100 1 a| Bonoma, Thomas V.=| ^A547686;

245 10 a| Marketing performance assessment /c| Thomas V. Bonoma, Bruce H. Clark.;

300 a| xiv, 202 pages :b| illustrations ;c| 28 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

504 a| Bibliography: p. 185-195.;

650 0 a| Marketingx| Evaluation.=| ^A16179;

700 1 a| Clark, Bruce H.,d| 1958-=| ^A231445;

919 a| BOOK;

596 a| 1;

998 a| 324865;

999 a| HF5415.B5243 1988w| LCc| 1i| 30372004933021d| 5/6/2009e| 3/31/1997f| 3/27/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 8/25/1989x| BOOKz| JSTACKSo| .STAFF. 0;

Marketing performance assessment / Thomas V. Bonoma, Bruce H. Clark.

Author/creator	Bonoma, Thomas V.
Other author	Clark, Bruce H., 1958-
Format	Book
Publication Info	Boston, Mass. : Harvard Business School Press, ©1988.
Description	xiv, 202 pages : illustrations ; 28 cm
Subjects	Marketing--Evaluation.

General note	Includes index.
Bibliography note	Bibliography: p. 185-195.
LCCN	88021428
ISBN	0875842038 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.B5243 1988	✔ Available	Place Hold

Marketing performance assessment / Thomas V. Bonoma, Bruce H. Clark.

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