Audience ratings : radio, television, and cable / Hugh Malcolm Beville, Jr.

Author/creator Beville, Hugh Malcolm
Format Book
EditionRev. ed., including a complete account of peoplemeter developments.
Publication InfoHillsdale, N.J. : L. Erlbaum Associates, 1988.
Descriptionxvii, 381 pages : illustrations ; 24 cm.
Subjects

SeriesCommunication (Hillsdale, N.J.)
Communication (Hillsdale, N.J.) ^A231031
General noteIncludes index.
Bibliography noteBibliography: p. 363-368.
LCCN 88000432
ISBN0805801758
ISBN080580174X (pbk.)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HE8689.7.A8 B46 1988 ✔ Available Place Hold