Developing business strategies / David A. Aaker.
Author/creator |
Aaker, David A. |
Format | Book and Print |
Edition | 2nd ed. |
Publication Info | New York : J. Wiley & Sons, ©1988. |
Description | xv, 364 pages : illustrations ; 24 cm. |
Subject(s) |
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Series | Wiley series on marketing management Wiley series on marketing management. ^A296715 |
Bibliography note | Includes bibliographies and index. |
LCCN | 88187906 |
ISBN | 0471602965 : |
Available Items
Library | Location | Call Number | Status | Item Actions | |
Joyner | General Stacks | HD30.28 .A23 1988 | ✔ Available | Place Hold |