ECU Libraries Catalog

Developing business strategies / David A. Aaker.

Author/creator Aaker, David A.
Format Book and Print
Edition2nd ed.
Publication InfoNew York : J. Wiley & Sons, ©1988.
Descriptionxv, 364 pages : illustrations ; 24 cm.
Series Wiley series on marketing management
Wiley series on marketing management. ^A296715
Bibliography noteIncludes bibliographies and index.
LCCN 88187906
ISBN0471602965 :

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HD30.28 .A23 1988 ✔ Available Place Hold