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090 a| PN1590.M87b| H42;

100 1 a| Hearth, Dale L.q| (Dale Lynn)=| ^A226719;

245 10 a| Marketing the performing arts :b| the Joffrey Ballet's twenty- fifth anniversary season /c| Dale L. Hearth.;

260 c| 1984.;

300 a| v, 339 leaves :b| illustrations ;c| [28 cm];

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

502 b| Ph. D.c| Texas Tech Universityd| 1984;

504 a| Bibliography: leaves 332-339.;

505 0 a| An introduction to the study. The problem (History and background of the problem ; Rationale ; Definitions) ; Methodology ; Survey of current literature ; Organization of the study ; Conclusion -- The Joffrey ballet: a historical survey. Introduction ; The beginning years 1952-1956 ; The early years 1956-1962 ; The Harkness years 1962-1964 ; The transition years 1964-1965 ; The city center years 1966-1981 ; Joffrey's new home 1982 -- The marketing plan. Introduction ; Diagnostic analysis and profile of the organization ; Market planning: where do you want the arts organization to go? ; Positioning: how do you want the arts organization to get there? ; The marketing fix (The product ; Price ; Distribution/place ; Promotion. Advertising ; Creative advertising strategies ; Personal selling ; Sales promotion ; Publicity ; Public relations ; Promotional plan) ; Budgets: controlling your organization's pathway ; Evaluation: did the organization succeed or not, and why? ; Conclusion -- A conclusion to the study. Recommendations -- Appendices. Letter of inquiry concerning internship ; Response letter concerning internship ; Robert Joffrey's 1965 revitalization program ; The Joffrey ballet's 1981 fall anniversary season repertoire ; A marketing audit for arts organizations ; The marketing audit ; Draft of three-year plan ; Long-range planning ; Three year marketing plan for the Joffrey ballet ; The Joffrey ballet: three year marketing plan ; Rena Shagan Associates, Inc., marketing proposal ; 1981 repositioning concept ; News releases for 1981 fall season ; Environment (New York competition), fall season 1981 ; The Joffrey's ballet 1981 fall season media campaign ; The Joffrey ballet's communications tools ; 1981 fall season schedule ; 1981 fall campaign schedule ; 1981-1982 budget for The Joffrey ballet ; 1981 fall season personnel ; Campaign goals: twenty-fifth anniversary season ; Income projection ; 1981 fall season projections ; Twenty-fifth anniversary season publicity ; Fall programming: publicity ; 1981 fall season promotional idea list ; Selected materials from initial 1981 fall campaign ; Weekly subscription reports for 1981 fall season ; Follow-up promotional materials for second wave ; 1981 NY season subscription series by popularity ; Last minute publicity blitz ; Review samples/post coverage ; 1981 fall season box office summary ; New York season summary ; Total attendance per day (paid) ; Total attendance per day (with complimentary seats) ; Complimentary seating attendance per day ; Tickets purchased by location ; Subscription income for 1981 fall season ; Subscription per performance ; Subscription percentages by section per week.;

533 3| Joyner-a| Photocopy.b| Ann Arbor, Mich. :c| University Microfilms International,d| 1987.e| 22 cm.;

610 20 a| Joffrey Ballet.=| ^A226720;

650 0 a| Performing artsx| Marketing.=| ^A121108;

919 a| BOOK;

596 a| 3;

998 a| 317505;

999 a| PN1590.M87 H42w| LCc| 1i| 30372004848716d| 7/5/2016e| 2/15/1994f| 1/28/2026g| 4l| MCSm| JMUSICn| 1r| Ys| Yt| MCSSBKu| 10/17/1989x| BOOKz| MCIRCo| .STAFF. enhanced 9/11/25 -jjab;

Marketing the performing arts : the Joffrey Ballet's twenty- fifth anniversary season / Dale L. Hearth.

Author/creator	Hearth, Dale L.
Format	Book
Publication Info	1984.
Description	v, 339 leaves : illustrations ; [28 cm]
Subjects	Joffrey Ballet. Performing arts--Marketing.

Contents	An introduction to the study. The problem (History and background of the problem ; Rationale ; Definitions) ; Methodology ; Survey of current literature ; Organization of the study ; Conclusion -- The Joffrey ballet: a historical survey. Introduction ; The beginning years 1952-1956 ; The early years 1956-1962 ; The Harkness years 1962-1964 ; The transition years 1964-1965 ; The city center years 1966-1981 ; Joffrey's new home 1982 -- The marketing plan. Introduction ; Diagnostic analysis and profile of the organization ; Market planning: where do you want the arts organization to go? ; Positioning: how do you want the arts organization to get there? ; The marketing fix (The product ; Price ; Distribution/place ; Promotion. Advertising ; Creative advertising strategies ; Personal selling ; Sales promotion ; Publicity ; Public relations ; Promotional plan) ; Budgets: controlling your organization's pathway ; Evaluation: did the organization succeed or not, and why? ; Conclusion -- A conclusion to the study. Recommendations -- Appendices. Letter of inquiry concerning internship ; Response letter concerning internship ; Robert Joffrey's 1965 revitalization program ; The Joffrey ballet's 1981 fall anniversary season repertoire ; A marketing audit for arts organizations ; The marketing audit ; Draft of three-year plan ; Long-range planning ; Three year marketing plan for the Joffrey ballet ; The Joffrey ballet: three year marketing plan ; Rena Shagan Associates, Inc., marketing proposal ; 1981 repositioning concept ; News releases for 1981 fall season ; Environment (New York competition), fall season 1981 ; The Joffrey's ballet 1981 fall season media campaign ; The Joffrey ballet's communications tools ; 1981 fall season schedule ; 1981 fall campaign schedule ; 1981-1982 budget for The Joffrey ballet ; 1981 fall season personnel ; Campaign goals: twenty-fifth anniversary season ; Income projection ; 1981 fall season projections ; Twenty-fifth anniversary season publicity ; Fall programming: publicity ; 1981 fall season promotional idea list ; Selected materials from initial 1981 fall campaign ; Weekly subscription reports for 1981 fall season ; Follow-up promotional materials for second wave ; 1981 NY season subscription series by popularity ; Last minute publicity blitz ; Review samples/post coverage ; 1981 fall season box office summary ; New York season summary ; Total attendance per day (paid) ; Total attendance per day (with complimentary seats) ; Complimentary seating attendance per day ; Tickets purchased by location ; Subscription income for 1981 fall season ; Subscription per performance ; Subscription percentages by section per week.
Dissertation note	Ph. D. Texas Tech University 1984
Bibliography note	Bibliography: leaves 332-339.
Reproduction note	Joyner- Photocopy. Ann Arbor, Mich. : University Microfilms International, 1987. 22 cm.

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Marketing the performing arts : the Joffrey Ballet's twenty- fifth anniversary season / Dale L. Hearth.

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