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LEADER 01483cam a2200385 a 4500

001 ocm16925467;

005 20141212034748.0;

008 871019s1988 nyua 001 0 eng ;

010 a| 87047828;

020 a| 0814458904;

035 a| (Sirsi) o16925467;

035 a| (OCoLC)16925467;

040 a| DLCc| DLCd| EREd| UtOrBLW;

043 a| n-us---;

049 a| EREE;

050 00 a| P92.U5b| M47 1988;

082 0 a| 302.2/34/09732| 19;

100 1 a| Merriam, John E.=| ^A226416;

245 10 a| Trend watching :b| how the media create trends and how to be the first to uncover them /c| John E. Merriam and Joel Makower.;

300 a| ix, 210 pages :b| illustrations ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| "A Tilden Press book.";

500 a| Includes index.;

650 0 a| Mass mediaz| United States.=| ^A11158;

650 0 a| Mass mediax| Statistical methods.=| ^A23845;

650 0 a| Content analysis (Communication)=| ^A18416;

700 1 a| Makower, Joel,d| 1952-=| ^A194092;

919 a| BOOK;

596 a| 1;

998 a| 316992;

999 a| P92.U5 M47 1988w| LCc| 1i| 30372006272964d| 8/1/2012e| 4/6/1997f| 8/1/2012g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 6/12/1992x| BOOKz| JSTACKSo| .STAFF. 0;

999 a| P92.U5 M47 1988w| LCc| 2i| 30372004842982d| 8/1/2012e| 1/23/2002f| 8/1/2012g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 5/12/1989x| BOOKz| JSTACKSo| .STAFF. 0;

Trend watching : how the media create trends and how to be the first to uncover them / John E. Merriam and Joel Makower.

Author/creator	Merriam, John E.
Other author	Makower, Joel, 1952-
Format	Book
Publication Info	New York, NY : American Management Association, ©1988.
Description	ix, 210 pages : illustrations ; 22 cm
Subjects	Mass media--United States. Mass media--Statistical methods. Content analysis (Communication)

General note	"A Tilden Press book."
General note	Includes index.
LCCN	87047828
ISBN	0814458904

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	P92.U5 M47 1988	✔ Available	Place Hold
Joyner	General Stacks	P92.U5 M47 1988	✔ Available	Place Hold

Trend watching : how the media create trends and how to be the first to uncover them / John E. Merriam and Joel Makower.

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