Encyclopedia of sports management and marketing / general editors, Linda E. Swayne, Mark Dodds.

Other author Swayne, Linda E.
Other author Dodds, Mark.
Format Book
Publication InfoThousand Oaks, Calif. : Sage Publications, Inc, ©2011.
Description4 volumes . (xxxvi, 1858 pages) : illustrations (some color) ; 29 cm
Subjects
Sports administration--Encyclopedias.
Sports--Marketing. --Encyclopedias.

Contents V. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.
Abstract "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
LCCN 2011019185
ISBN9781412973823 (hardback)
ISBN1412973821 (hardback)
ISBN9781412973823 (hbk. : v. 2)
ISBN1412973821 (hbk. : v. 2)
ISBN9781412973823 (hbk. : v. 3)
ISBN1412973821 (hbk. : v. 3)
ISBN9781412973823 (hbk. : v. 4)
ISBN1412973821 (hbk. : v. 4)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks GV713 .E53 2011 V.1 ✔ Available Place Hold
Joyner General Stacks GV713 .E53 2011 V.2 ✔ Available Place Hold
Joyner General Stacks GV713 .E53 2011 V.3 ✔ Available Place Hold
Joyner General Stacks GV713 .E53 2011 V.4 ✔ Available Place Hold