Meeting eye to eye : how trained designers and typical viewers see design pieces : and their implications for contemporary design education / by Tyler Dockery.
| Author/creator | Dockery, Tyler |
| Other author | Bickley-Green, Cynthia. |
| Other author | East Carolina University. School of Art and Design. |
| Format | Theses and dissertations |
| Publication Info | [Greenville, N.C.] : East Carolina University, 2012. |
| Description | 207 pages : illustrations (color), digital, PDF file |
| Supplemental Content | Access via ScholarShip |
| Subjects |
| Summary | This study investigated and compared gaze patterns of typical viewers and trained designers to learn if there are differences in the gaze patterns between the two groups. Using eye tracking technology, participants were asked to interpret orally and in writing the effectiveness of the compositions of several advertisements and a company letterhead. The research data included the recorded gaze patterns of participants and the oral and written remarks of the viewers. The questions asked the participants to assess their responses to and appreciation of the compositions. This study shows that similar elements of design are of importance to experts and novices alike, but that experts viewed the art differently than novices. |
| General note | Presented to the faculty of the School of Art and Design. |
| General note | Advisor: Cynthia Bickley-Green. |
| General note | Title from PDF t.p. (viewed Sept. 25, 2012). |
| Dissertation note | M.A.Ed. East Carolina University 2012. |
| Bibliography note | Includes bibliographical references. |
| Technical details | System requirements: Adobe Reader. |
| Technical details | Mode of access: World Wide Web. |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |