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035 a| (Sirsi) o656846688;

035 a| (OCoLC)656846688;

043 a| n-us---;

049 a| EREE;

082 04 a| 659.1042 KIL;

090 a| HF5827.85b| .K5 2010ev;

245 00 a| Killing us softly 4 :b| advertising's image of women /c| a Media Education Foundation production ; directed by Sut Jhally.;

246 3 a| Killing us softly four;

246 30 a| Advertising's image of women;

300 a| Streaming video (46 min.) :b| sound, color;

336 a| two-dimensional moving image2| rdacontent;

337 a| computer2| rdamedia;

338 a| online resource2| rdacarrier;

500 a| Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000).;

500 a| "Attention: this program contains nudity and sexual themes.";

505 0 a| Introduction -- Ads everywhere -- A constructed beauty -- Objectification -- Judged by looks alone -- Thinness -- Dieting -- Eating & morality -- Global impact -- Infantilization & powerlessness -- Advertising & sex -- Experienced virgins -- Consumerism & sexualizing products -- Masculinity -- Violence -- What to do?;

508 a| Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy.;

511 0 a| With Jean Kilbourne.;

518 a| Filmed at the University of Massachusetts, Amherst, Mass.;

538 a| System requirements: Google Chrome or Mozilla Firefox Web browsers;

520 a| "In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence."--Media Education Foundation website.;

650 0 a| Women in advertising.=| ^A138050;

650 0 a| Sex in advertising.=| ^A102766;

650 0 a| Body image in women.=| ^A418195;

650 0 a| Sex role.=| ^A1832;

650 0 a| Sexism.=| ^A7091;

650 0 a| Advertisingx| Psychological aspects.=| ^A52963;

655 0 a| Online video.?| UNAUTHORIZED;

655 4 a| Streaming video.=| ^A1057086;

655 7 a| Filmed lectures.2| lcgft?| UNAUTHORIZED;

655 7 a| Documentary films.2| lcgft?| UNAUTHORIZED;

700 1 a| Jhally, Sute| director.=| ^A202794;

700 1 a| Kilbourne, Jean.=| ^A248618;

700 1 a| Killoy, Andrew.=| ^A1120561;

710 2 a| Media Education Foundation.=| ^A384438;

856 40 u| https://lib.ecu.edu/forms/stream-video?play=KillingUsSoftly4.mp4z| Link to streaming version; requires Google Chrome or Mozilla Firefox Web browsers to view;

949 a| Click on web addressw| asish| joyner152o| jjlm;

994 a| C0b| ERE;

596 a| 1;

998 a| 3097987;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 3097987-1001l| JNETm| JOYNERr| Ys| Yt| JNE3VIu| 9/26/2012x| EVIDEOz| JERESOURCEo| .STAFF. jjlm;

Killing us softly 4 : advertising's image of women / a Media Education Foundation production ; directed by Sut Jhally.

Format	Video (Streaming)
Publication Info	Northampton, Mass. : Media Education Foundation, ©2010.
Description	Streaming video (46 min.) : sound, color
Supplemental Content	Link to streaming version; requires Google Chrome or Mozilla Firefox Web browsers to view
Subjects	Women in advertising. Sex in advertising. Body image in women. Sex role. Sexism. Advertising--Psychological aspects.

Other author/creator	Jhally, Sut director.
Other author/creator	Kilbourne, Jean.
Other author/creator	Killoy, Andrew.
Other author/creator	Media Education Foundation.
Variant title	Killing us softly four
Portion of title	Advertising's image of women
Contents	Introduction -- Ads everywhere -- A constructed beauty -- Objectification -- Judged by looks alone -- Thinness -- Dieting -- Eating & morality -- Global impact -- Infantilization & powerlessness -- Advertising & sex -- Experienced virgins -- Consumerism & sexualizing products -- Masculinity -- Violence -- What to do?
Abstract	"In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence."--Media Education Foundation website.
General note	Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000).
General note	"Attention: this program contains nudity and sexual themes."
Credits	Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy.
Performer	With Jean Kilbourne.
Date/time/place of a event note	Filmed at the University of Massachusetts, Amherst, Mass.
Technical details	System requirements: Google Chrome or Mozilla Firefox Web browsers
Genre/form	Online video.
Genre/form	Streaming video.
Genre/form	Filmed lectures.
Genre/form	Documentary films.

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Killing us softly 4 : advertising's image of women / a Media Education Foundation production ; directed by Sut Jhally.

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