Nonverbal communication in advertising / edited by Sidney Hecker, David W. Stewart.
| Format | Book |
| Publication Info | Lexington, Mass. : Lexington Books, ©1988. |
| Description | viii, 296 pages : illustrations ; 24 cm |
| Subjects |
| Other author/creator | Hecker, Sidney. |
| Other author/creator | Stewart, David W. |
| Other author/creator | American Psychological Association. Division of Consumer Psychology. |
| Other author/creator | Marketing Science Institute. |
| Other author/creator | Young & Rubicam. |
| General note | Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam. |
| Bibliography note | Bibliography: p. [265]-290. |
| LCCN | 87017143 |
| ISBN | 0669141720 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5822 .N66 1988 | ✔ Available | Place Hold |