Nonverbal communication in advertising / edited by Sidney Hecker, David W. Stewart.

Format Book
Publication InfoLexington, Mass. : Lexington Books, ©1988.
Descriptionviii, 296 pages : illustrations ; 24 cm
Subjects

Other author/creatorHecker, Sidney.
Other author/creatorStewart, David W.
Other author/creatorAmerican Psychological Association. Division of Consumer Psychology.
Other author/creatorMarketing Science Institute.
Other author/creatorYoung & Rubicam.
General notePapers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam.
Bibliography noteBibliography: p. [265]-290.
LCCN 87017143
ISBN0669141720 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5822 .N66 1988 ✔ Available Place Hold