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LEADER 01572cam a2200385 a 4500

001 ocm15549514;

005 20141212020822.0;

008 870331s1987 nyua b 001 0 eng ;

010 a| 87001366;

020 a| 0805800875 (L. Erlbaum Associates);

020 a| 080580143X (L. Erlbaum Associates : pbk.);

035 a| (Sirsi) o15549514;

035 a| (OCoLC)15549514;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF6107b| .J32 1987;

082 0 a| 659.13/22| 19;

100 1 a| Jacoby, Jacob.=| ^A110340;

245 14 a| The comprehension and miscomprehension of print communications :b| an investigation of mass media magazines /c| Jacob Jacoby, Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation.;

300 a| xvii, 273 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes indexes.;

504 a| Bibliography: p. 147-154.;

650 0 a| Advertising, Magazine.=| ^A20305;

650 0 a| Deceptive advertising.=| ^A473535;

650 0 a| Mass media.=| ^A23845;

700 1 a| Hoyer, Wayne D.=| ^A168031;

710 2 a| Advertising Educational Foundation (New York, N.Y.)=| ^A217234;

919 a| BOOK;

596 a| 1;

998 a| 301423;

999 a| HF6107 .J32 1987w| LCc| 1i| 30372004496144d| 5/6/2009e| 12/3/1999f| 1/30/2009g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 11/28/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

The comprehension and miscomprehension of print communications : an investigation of mass media magazines / Jacob Jacoby, Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation.

Author/creator	Jacoby, Jacob
Other author	Hoyer, Wayne D.
Other author	Advertising Educational Foundation (New York, N.Y.)
Format	Book
Publication Info	New York, N.Y. : The Foundation ; Hillsdale, N.J. : Distributed by L. Erlbaum Associates, ©1987.
Description	xvii, 273 pages : illustrations ; 24 cm
Subjects	Advertising, Magazine. Deceptive advertising. Mass media.

General note	Includes indexes.
Bibliography note	Bibliography: p. 147-154.
LCCN	87001366
ISBN	0805800875 (L. Erlbaum Associates)
ISBN	080580143X (L. Erlbaum Associates : pbk.)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF6107 .J32 1987	✔ Available	Place Hold

The comprehension and miscomprehension of print communications : an investigation of mass media magazines / Jacob Jacoby, Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation.

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