Tools

LEADER 01319cam a2200361 i 4500

001 ocm06862699;

005 20141212020331.0;

008 800930s1981 maua b 001 0 engm ;

010 a| 80024645;

020 a| 086569057X :c| $19.95;

035 a| (Sirsi) o06862699;

035 a| (OCoLC)6862699;

049 a| EREE;

050 00 a| HF5826.5b| .A43;

082 0 a| 659.1/112| 19;

100 1 a| Albion, Mark S.,d| 1951-=| ^A215704;

245 14 a| The advertising controversy :b| evidence on the economic effects of advertising /c| Mark S. Albion, Paul W. Farris.;

300 a| xxi, 226 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

504 a| Bibliography: p. 201-217.;

650 0 a| Advertising media planning.=| ^A18226;

650 0 a| Advertisingx| Economic aspects.=| ^A4605;

650 0 a| Advertisingx| Management.=| ^A92278;

700 1 a| Farris, Paul W.=| ^A215705;

919 a| BOOK;

596 a| 1;

998 a| 299428;

999 a| HF5826.5 .A43w| LCc| 1i| 30372004488000d| 5/6/2009e| 10/26/2006f| 1/30/2009g| 1l| JGESm| JOYNERn| 3r| Ys| Yt| JGESBKu| 11/28/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

The advertising controversy : evidence on the economic effects of advertising / Mark S. Albion, Paul W. Farris.

Author/creator	Albion, Mark S., 1951-
Other author	Farris, Paul W.
Format	Book
Publication Info	Boston, Mass. : Auburn House Pub. Co., ©1981.
Description	xxi, 226 pages : illustrations ; 24 cm
Subjects	Advertising media planning. Advertising--Economic aspects. Advertising--Management.

General note	Includes index.
Bibliography note	Bibliography: p. 201-217.
LCCN	80024645
ISBN	086569057X :

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5826.5 .A43	✔ Available	Place Hold

The advertising controversy : evidence on the economic effects of advertising / Mark S. Albion, Paul W. Farris.

Click here for more information about this title

Availability