Americans and the arts : a 1984 survey of public opinion conducted for Philip Morris, Inc. / conducted by the National Research Center of the Arts, Inc ; project director: Louis Harris.
| Other author | Philip Morris Incorporated. |
| Other author | National Research Center of the Arts. |
| Format | Book |
| Publication Info | [New York] : Louis Harris and Associates, [1984] |
| Description | 101, 21 pages : illustrations ; 28 cm + 1 pamphlet (28 pages ; 23 x 11 cm) |
| Subjects |
| Contents | Summary. The growing shortage of leisure time ; Attendance at the arts continues upward ; The growing role of television and VCR's ; Increases in individual participation in the arts slow ; The continuing crisis of arts in education ; Public willingness to finance the arts -- The growing shortage of leisure time -- Arts facilities increase, but the appetite for live performances still has not been satisfied -- Changing patterns of consumption for the arts. The growing role of television and VCR's ; Attitudinal dimensions to attendance ; Individual participation in the arts -- The continuing crisis of arts in education -- Financing the arts -- Appendix A: Tables -- Appendix B: Survey method -- Appendix C: The questionnaire. |
| Contents | Pamphlet contents: Introduction / by Louis Harris -- "Indispensable, not elite" / by Hamish Maxwell -- Dwindling leisure, harder choices -- Attendance at the arts: still rising. Going to the movies ; Live theater ; Live popular music ; Live opera or musical theater ; Live classical or symphonic music ; Live performances of dance ; Art museums -- The growing challenge of television and VCRs -- Americans' view of the arts: a firm commitment -- Increase in personal participation. Photography ; Needlepoint, weaving and other handiwork ; Playing a musical instrument ; Painting, drawing and the graphic arts ; Creative writing: stories or poems ; Singing in a choir or other choral group ; Ballet or modern dance ; Working with a local theater group ; Making pottery or ceramics ; Sculpting or working with clay -- The job to be done: where the arts fall short -- Financing the arts: willing to pay more -- The role of the arts in the nation's schools. |
| Abstract | This study of the role that the arts play in the lives of the American people is the fourth survey conducted by the Harris organization on this subject since 1973. It was commissioned by Philip Morris, Inc., who also sponsored the previous study in 1980. This study was designed both as an update of significant substantive areas covered in previous surveys and as an examination of important new areas of concern to the arts. At the time this study was conducted, the economy was in a robust recovery after a sustained recession that overtook the country during 1981 and 1982. During this period, the arts community had been under financial pressure to sustain the previous levels of funding from local, state, county, and federal governments. Given the developments since 1980, it is highly important to know precisely where the arts stand with the American people. This in-depth survey, conducted by telephone among 1,504 adult Americans in March of 1984, provides just such definitive data. Throughout the text, notations in the margins refer to tables in Appendix A. "Heavy attenders" of theater, opera or musical theater, dance, popular music, and classical music performances have attended those kinds of events at least four times in the past twelve months; "heavy attenders" of art museums have made four or more visits, while "heavy attenders" of museums in general have made at least six visits to museums in the past year. |
| Local note | JOYNER MUSIC LIBRARY--Bound in three-ring binder with pamphlet in pocket. |
| General note | Cover title. |
| General note | "October 1984"--Cover. |
| General note | "Study no. 831011"--Cover. |
| General note | Accompanied by pamphlet: Americans and the arts, 1984 : highlights from a nationwide survey of public opinion. |
| LCCN | 86110059 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Music | Closed Stacks - Ask at Circulation Desk | NX705.5.U6 A44 1984 | ✔ Available | Place Hold |