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LEADER 01271cam a2200349 a 4500

001 ocm10779453;

005 20141212110249.0;

008 840510s1985 ilua 000 0 eng ;

010 a| 84010203;

020 a| 0030604095 (pbk.);

035 a| (Sirsi) o10779453;

035 a| (OCoLC)10779453;

049 a| EREE;

050 00 a| HF5415.13b| .B49 1985;

082 0 a| 658.82| 19;

100 1 a| Blackwell, Roger D.=| ^A7043;

245 10 a| Cases in marketing management and strategy /c| Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk.;

300 a| x, 555 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| The Dryden Press series in marketing;

650 0 a| Marketingx| Managementv| Case studies.=| ^A461762;

700 1 a| Johnston, Wesley J.=| ^A132718;

700 1 a| Talarzyk, W. Wayne.=| ^A7044;

830 0 a| Dryden Press series in marketing.=| ^A402118;

919 a| BOOK;

596 a| 1;

998 a| 290774;

999 a| HF5415.13 .B49 1985w| LCc| 1i| 30372004360449d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 11/17/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Cases in marketing management and strategy / Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk.

Author/creator	Blackwell, Roger D.
Other author	Johnston, Wesley J.
Other author	Talarzyk, W. Wayne.
Format	Book
Publication Info	Chicago : Dryden Press, ©1985.
Description	x, 555 pages : illustrations ; 24 cm.
Subjects	Marketing--Management. --Case studies.

Series	The Dryden Press series in marketing Dryden Press series in marketing. ^A402118
LCCN	84010203
ISBN	0030604095 (pbk.)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13 .B49 1985	✔ Available	Place Hold

Cases in marketing management and strategy / Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk.

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